I think everyone deep down inside wants people to think they are cool or awesome. Even people who seem to be all crazy and don’t comb their hair, do so on purpose to make it their brand for themselves. Being original and unique is a way to keep the edge of coolness.
Some of us try to stay on the cutting edge of what’s going on in the sports realm and twittered when Bruschi retired from the New England Patriots. Some of us try to stay on the cutting edge of technology and read sites like lifehacker.com and buy an iphone, or windows 7 or apple’s snow leopard just to have the latest and “greatest.” Some of us hang out with people who we think are cool so we can learn to be cool (is that how you decide your facebook friends?).
Whether you realize it or not, you brand yourself to be cool and awesome. So how do you stay cool?
This is my wife's photography. She captures amazing photos. She loves what she does and takes pride in every shot. Check her work out at 
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